Referenzen – Synnovation

References Synnovation

INSIDE SALES

MARKET ENTRY

START-UP

INSIDE SALES

Researching potential customers
Telephone cold calling and publicising the services (hydraulic components) to identified customers
Arranging attendance/presentation appointments
Winning inquiries
Handing over interested parties to the responsible sales representative

MARKET ENTRY

Implementation of the sales strategy with strategic focus on the injection moulding industry
Cold calling by telephone, winning inquiries, following up on offers, conducting negotiations until the award decision is made

Promoting the company to around 150 target customers in Austria in 2021
Acquisition of 5 reference customers in Austria in 2021
Planning and execution of the market entry in Germany: announcement to around 1,700 target customers
Acquisition of around 60 inquiries with a total volume of around €2 million within 6 months in Germany
Contracts with several new customers within the market entry phase

START-UP

Promoting the logistics start-up in Austria and Germany
Researching potential customers
Arranging attendance/presentation appointments
Winning inquiries
Responding to inquiries until receipt of order
Participating in the identification of market needs and the design of future products and services

MECHANICAL ENGINEERING

E-MOBILITY

MECHANICAL ENGINEERING

Positioning of the business field "storage solutions" and "cell feeders" on the market
Order intake of around € 900,000 in the automotive industry, and €0.6 million in the food industry in 2020
Order intake of around €3.8 million in the automotive industry in 2021
Order backlog of around €2 million in the automotive industry for 2022
Officially listed supplier with 6 Tier 1 suppliers

E-MOBILITY

Analysis of the market and identification of the potential business field "E-Mobility”
Identification of potential customers (tier 1 suppliers) and obtaining inquiries
Order intake of around € 1.5 million in the new business field
Identification of all market players
Officially listed supplier with 4 out of 5 potential customers (tier-1 suppliers)

REORGANISATION

STRATEGY

REORGANISATION

Determination of the future strategic focus, derived from the competitive advantages and market attractiveness, derivation of concrete, measurable activities, for the implementation of the strategic focus
Training and coaching of the sales team in areas such as customer acquisition, objection handling, sales pitches, etc
Establishment of a scalable, forward-looking sales process, with the components, systematic new customer acquisition, forecast and offer management
Implementation of the sales strategy with strategic focus on the food industry and the automotive industry, as well as the acquisition of new customers

Order intake of 4 projects with about € 0.9 million in the area of new customer acquisition
Acquisition of sales partners in the food industry in Austria
Systematic publicity of services in the food industry, listing and obtaining inquiries at various "big players" in the industry

STRATEGY

Analysis of the competitive advantages, competitive weaknesses and the market attractiveness.
Determination of the future strategic focus, derived from the competitive advantages and market attractiveness
Derivation of concrete, measurable activities to implement the strategic focus

Planning and implementation of a “kick off” workshop with the following content:
- Necessity of a sales strategy (discussion of goals and wishes)
- Awareness of the importance of the process among the participants
- Presentation of the planned approach
- Distribution of tasks (task packages)
External analysis:
- Industry, competitor and market analysis of promising services from the AUGENSTEIN portfolio by AUGENSTEIN employees
- Evaluation and consolidation of the analyses as well as the elaboration of the course of action
Internal analysis
- Conducting guideline-based interviews with key personnel of the company, with the aim of mapping the relevant competitive strengths and weaknesses, as well as obtaining a picture of employee satisfaction, process flows and potential for improvement
- Evaluation of the interviews by means of a category system and strengths- weaknesses profile
Preparation of an evaluation including a strategic proposal for management
Planning and execution of a workshop with the following contents:
- Presentation and discussion of the results
- Consolidation of the previous results in SWOT-analyses in the group. Thereby the company strengths and weaknesses will be compared with the external opportunities and threats from the respective product group.
- Derivation of strategies, measures and concreate tasks. (To-do list)