We are passionate about shaping our clients' businesses for the future. The SYNNOVATION team identifies new customer groups and new markets, builds business relationships for clients, and can be measured by concrete figures. Our portfolio includes the following:
Sales-oriented business development:
- Increasing sales figures of existing customers
- Acquisition of new customers in new markets
Product-oriented business development:
- Generating ideas based on current challenges our customers face, trends, etc.
- Transforming vague ideas and market insights into concrete value propositions and solid business models
- Breaking down ideas into smaller testable hypotheses
- Testing the most important hypotheses by means of appropriate experiments such as customer interviews, simulation sales, simulated brochures, etc
- Each experiment provides evidence and insights either to confirm or to adjust the chosen path, as necessary.